Being an agrarian economy, a substantial part of India lives in its villages and a major portion of our population is engaged in agriculture. Shriram Transport has a granular footprint of more than 300 rural / semi urban branches which are located in these centers to cater to the requirement of finance from buyers of tractors, harvesters and various other farm equipments which are deployed both for agricultural and commercial purposes. Hitherto a domain of co operative and nationalized banks’ rural branches, this segment is 5millions lakh strong and is ever growing thanks to mechanized methods of agriculture becoming a necessity in the wake of rural labour in availability.