India being a country with a population of 1.4 billion coupled with a widespread geographical area and an extensive road network, the volume of people moving from one place to another is catered to by a wide range of passenger vehicles starting from simple three wheelers, taxis, muv’s, vans to high cost and state of the art Volvo / Mercedes buses travelling across the length and breadth of the country. There are nearly 10 millions of passenger vehicles that exist which makes this as one of the highest potential vertical for financing and the most insulated from economic downturns. In the car segment Shriram Transport had earlier restricted itself to finance on yellow board (Taxi) vehicles only, keeping in line with its philosophy of lending against an earning asset but from 2010 personal car loans have also been included in the product range, thus aligning ourselves to changing lifestyles of the populace.